Nothing subtle ever ruled the roads

Victory Motorcycles is a motorcycle manufacturer based in Spirit Lake, Iowa, United States, which began production of its vehicles in 1998. Its parent company, Polaris Industries, created the firm following the modern success of Harley-Davidson. Victory's motorcycles are designed to compete directly with Harley Davidson and similar American-style motorcycle brands, with V-twin engines and touring, sport-touring, and cruiser configurations. The first Victory, the V92C, was announced in 1997 and began selling in 1998. Victory has been modestly profitable since 2002. Polaris, a Minnesota company with sales of approximately $1.8 billion per year, was one of the earliest manufacturers of snowmobiles. Polaris also manufactures ATVs and, until recently, personal watercraft. Seeking to diversify its product line, and observing the sales enjoyed by Harley-Davidson and other manufacturers, the company decided to produce a large motorcycle built entirely in the United States. Victory vehicles follow the traditional American style of a heavier motorcycle that increasingly became associated with the Harley-Davidson brand in economically advanced nations after the Second World War,

rather than the more modern racing-inspired designs of Japanese and European manufacturers such as Yamaha, Kawasaki, Triumph, Ducati and BMW. In 2010 Polaris engaged in a major expansion of production and marketing of the motorcycle. In 2011 Polaris bought the Indian motorcycle brand.